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Follow-up template

Empathetic check-in

Checking in with a prospect who mentioned they were busy or going through changes

Subject line

Checking in — hope things have settled down, {{first_name}}

Email body

Hi {{first_name}},

You mentioned things were hectic at {{company}} when we last spoke. I hope the dust has settled a bit and that things are going in the right direction.

No pressure — just wanted to check in. If {{pain_point}} is still on the agenda, I'm here when the timing works.

{{signature}}

Variables

{{first_name}}

Prospect's first name

{{company}}

Prospect's company name

{{pain_point}}

The core problem you help solve

{{signature}}

Your email signature

Best for

Use when a prospect mentioned they're going through a busy period. Shows you listen — not just pitch.

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