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Follow-up template

Case study from a company like {{company}}

Sharing a relevant case study to re-engage a prospect

Subject line

How {{similar_company}} solved {{pain_point}} — thought of {{company}}

Email body

Hi {{first_name}},

I wanted to share a quick case study from {{similar_company}}, who was facing the same {{pain_point}} you described. They achieved {{result}} within {{timeframe}}.

Given where {{company}} is right now, I think there are direct parallels. Worth a 20-minute conversation?

{{signature}}

Variables

{{first_name}}

Prospect's first name

{{similar_company}}

Replace with your similar company

{{pain_point}}

The core problem you help solve

{{result}}

Replace with your result

{{timeframe}}

How long it took to achieve the result

{{company}}

Prospect's company name

{{signature}}

Your email signature

Best for

Use a directly relevant case study to re-engage a stalled prospect. Specificity is everything.

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