Cold email — pain-point opener
Lead with a pain point your ICP recognizes immediately
Subject line
{{company_name}} + {{your_company}} — quick questionEmail body
Hi {{first_name}}, Most {{job_title}}s I talk to at {{company_size}}-person companies tell me {{pain_point}} is a constant headache. We built {{product}} to fix exactly that — {{one_sentence_value_prop}}. Worth a 15-minute call to see if it's relevant? I'll keep it tight. {{signature}}
Variables
{{first_name}}Prospect's first name
{{company_name}}Prospect's company name
{{your_company}}Replace with your your company
{{job_title}}Replace with your job title
{{company_size}}Replace with your company size
{{pain_point}}The core problem you help solve
{{product}}Replace with your product
{{one_sentence_value_prop}}Replace with your one sentence value prop
{{signature}}Your email signature
Best for
Lead with a pain point your ICP recognizes immediately. Best for roles where the problem is well-defined.
Use this template in fareof
Build a sequence, add verified contacts, and send — all in one place.
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