Sales email templates
Cold outreach, prospecting, and pipeline-building templates. Every template includes subject lines, personalization placeholders, and usage guidance.
Quick question about {{company}}
Subject: Quick question about {{company}}'s {{recent_news}}
Saw the news — thought it might open a good conversation.
Use a recent news signal (funding, launch, hire) to open a personalised cold email.
Helping {{company}} hit their Q4 targets
Subject: Helping {{company}} hit Q4 targets
Q4 is close — one lever most teams are missing.
End-of-quarter urgency combined with a specific social-proof reference to drive quick replies.
Saw your post on {{topic}}
Subject: Your {{topic}} post — quick thought
Your post caught my eye — have something relevant to share.
Reference a specific post to show genuine engagement before making an ask.
30-second offer for {{company}}
Subject: 30-second offer for {{company}}
One line — promise.
Minimal friction for C-suite. Works when you know the pain and can state it in one line.
First {{first_name}} — quick intro
Subject: First {{first_name}} — quick intro
Thought the timing might be right given what I know about {{company}}.
Light personalisation with company context. Good for mid-market where you know something specific.
{{mutual_connection}} suggested I reach out
Subject: {{mutual_connection}} suggested I reach out
A mutual contact thought we should talk.
Highest-converting opener when a mutual connection gives you explicit permission.
{{company}} is hiring for {{role}} — interesting signal
Subject: {{company}} is hiring {{role}}s — quick thought
Your hiring patterns suggest a challenge we can help with.
Turn job-posting data into a relevant conversation before the pain becomes expensive.
Are you still using {{competitor}}?
Subject: Are you still using {{competitor}}?
A lot of teams have moved away from {{competitor}} — here's why.
Works when you know a common tool in your category and have a clear differentiation story.
{{percent}}% improvement for {{company}}
Subject: {{percent}}% {{metric}} improvement — for {{company}}
Ran a quick analysis — spotted a gap worth discussing.
Lead with a specific metric and reference customer to make the value concrete before the call.
Great meeting you at {{event}}
Subject: Great meeting you at {{event}}, {{first_name}}
Following up on our conversation — would love to continue.
Send within 24 hours of meeting. Reference a specific detail from your conversation.
The {{pain_point}} problem at {{company}}
Subject: The {{pain_point}} problem at {{company}}
Most teams at your stage hit this wall — we mapped a fix.
Lead with a pain the ICP recognises. Offer a resource before asking for a meeting.
One number about {{company}}
Subject: One number about {{company}}
This metric puts you in an interesting position.
Use a specific, flattering data point to open a conversation about the next growth challenge.
How {{reference_company}} solved {{pain_point}}
Subject: How {{reference_company}} solved {{pain_point}}
Similar company, similar problem — we fixed it in {{timeframe}}.
Name-drop a similar company with a specific outcome. Works best when the reference is well-known in the vertical.
Your {{content_type}} on {{topic}}
Subject: Your {{content_type}} on {{topic}} — quick follow-up
Read your {{content_type}} — we've built something that addresses it.
Reference a blog post, podcast episode, or talk to show you did your homework.
{{company}} is scaling {{department}}
Subject: {{company}} scaling {{department}} — we can help
Your hiring patterns signal a challenge we solve.
Turn job-board signals into highly relevant cold outreach before the prospect even feels the pain.
Congrats on the {{round}} round, {{first_name}}
Subject: Congrats on the {{round}}, {{first_name}}
Fresh capital usually reshuffles priorities — wanted to reach out.
Time-sensitive — send within 48 hours of a funding announcement for maximum relevance.
{{industry}} trend hitting {{company}}
Subject: The {{industry}} shift affecting {{company}}
The companies that adapt in the next {{timeframe}} will pull ahead.
Lead with a macro trend your ICP is already worried about. Good for category creation.
Gap in {{company}}'s current stack
Subject: Gap I noticed in {{company}}'s stack
Based on their public tech stack — spotted a missing capability.
Use BuiltWith or similar tools to identify a tool gap. Works for integration and infrastructure plays.
Two-liner for {{company}}
Subject: {{company}} + {{your_company}} — 2 minutes?
Ultra-short. One ask. No fluff.
High-volume prospecting where brevity is the differentiator. Pair with aggressive personalisation at the company-context field.
{{n_customers}} {{industry}} companies use us
Subject: {{n_customers}} {{industry}} companies like {{company}} use us
Name-dropping a community of similar companies to earn credibility.
Best when you have real customer numbers and can name recognisable logos in the vertical.
Closing your file, {{first_name}}
Subject: Closing your file, {{first_name}}
Last note — I'll leave the door open.
Final touch in a sequence — often generates replies from people who forgot to respond.
Something new for {{company}}
Subject: Something new for {{company}} — worth a look
We've launched something that directly addresses the objection you raised.
Use a product launch or update as a reason to re-open a stalled conversation.
Saw {{company}} in the news
Subject: Saw {{company}} in the news — right timing?
A news trigger is a natural reason to check back in.
A news event gives you a natural, non-pushy reason to restart a stalled deal.
Missed connection — {{company}}
Subject: Missed connection — happy to reschedule
No worries — here is an easy way to rebook.
Gracious, low-pressure reschedule after a no-show. No guilt, no interrogation.
Checking in — {{company}}
Subject: Checking in — {{company}}
No agenda — just seeing if the timing has changed.
Long-cycle deals where you want to stay top of mind without being pushy.
Ranking gap for {{business_name}} on Google Maps
Subject: {{business_name}} is missing calls from Google Maps
A competitor is ranking above you — that gap costs leads.
Show the prospect exactly where they are losing to a named competitor to make the pain tangible.
More walk-ins for {{business_name}} this {{month}}
Subject: More {{city}} walk-ins for {{business_name}} this {{month}}
Hyper-local ads that bring in foot traffic — average client sees results in 30 days.
Lead with a concrete average result to build credibility before asking for the call.
{{business_name}}'s review score
Subject: {{business_name}}'s {{current_rating}}★ on Google — quick fix
In your city, 4.5+ stars means significantly more calls.
Quantify the cost of a low rating. Works best when you can pull the actual current star count.
{{business_name}}'s website is losing you customers
Subject: {{business_name}}'s website — one issue costing you leads
Load time is above the Google threshold — dropping you in local rankings.
A specific site audit data point (load time) turns a generic pitch into a credible diagnosis.
Email list for {{business_name}} customers
Subject: Are {{business_name}} customers on your email list?
Most local businesses leave repeat revenue on the table by not capturing emails.
Sell email capture and retention to brick-and-mortar businesses that rely on foot traffic.
Cold email — pain-point opener
Subject: {{company_name}} + {{your_company}} — quick question
One question about how you're handling {{pain_point}} today.
Lead with a pain point your ICP recognizes immediately. Best for roles where the problem is well-defined.
Cold email — social proof opener
Subject: How {{similar_company}} cut {{metric}} by {{result}}
Thought this result might be relevant to what you're working on.
Name-drop a recognizable customer in the prospect's industry. Works best when the social proof is genuinely relevant.
Cold email — insight hook
Subject: {{first_name}} — noticed something about {{company_name}}
Spotted something on your site that made me think you might find this useful.
Use a specific, observable signal (tech stack, job posting, funding) to show you did your homework.
Post-demo follow-up
Subject: Next steps after our call, {{first_name}}
Summary of what we covered and where we go from here.
Send within 30 minutes of a demo call. Recap the conversation and anchor the next step clearly.
Inbound lead — fast response
Subject: Re: Your interest in {{product}}
Thanks for reaching out — let's find a time to talk.
Speed to lead matters — send this within 5 minutes of an inbound form submission.
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