Sales template
Are you still using {{competitor}}?
Target prospects stuck on a competitor
Subject line
Are you still using {{competitor}}?
Email body
Hi {{first_name}}, A lot of {{role}} teams at {{company_type}} companies have moved away from {{competitor}} this year — mainly because of {{competitor_pain}}. We built {{product_name}} to fill that gap. Teams switch in a day, no migration headache. Worth 20 minutes to compare? {{signature}}
Variables
{{first_name}}Prospect's first name
{{role}}Prospect's job title or function
{{company_type}}Replace with your company type
{{competitor}}A competing tool or vendor
{{competitor_pain}}Replace with your competitor pain
{{product_name}}Your product or service name
{{signature}}Your email signature
Best for
Works when you know a common tool in your category and have a clear differentiation story.
Use this template in fareof
Build a sequence, add verified contacts, and send — all in one place.
Related templates
Quick question about {{company}}
Book a meeting after spotting company news
View templateHelping {{company}} hit their Q4 targets
End-of-quarter urgency outreach for book-a-meeting
View templateSaw your post on {{topic}}
Engage a prospect who posted on LinkedIn or Twitter
View template30-second offer for {{company}}
Ultra-short meeting request for busy executives
View template