Sales template
Saw {{company}} in the news
Use a news trigger to re-engage a dormant prospect
Subject line
Saw {{company}} in the news — right timing?
Email body
Hi {{first_name}}, Just saw {{company}} {{trigger_event}}. Congrats — that kind of move usually reshuffles priorities. We worked together briefly on {{original_topic}} a while back. Given what's happening at {{company}}, is now a better time to revisit? {{signature}}
Variables
{{first_name}}Prospect's first name
{{company}}Prospect's company name
{{trigger_event}}Replace with your trigger event
{{original_topic}}Replace with your original topic
{{signature}}Your email signature
Best for
A news event gives you a natural, non-pushy reason to restart a stalled deal.
Use this template in fareof
Build a sequence, add verified contacts, and send — all in one place.
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