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SEO template

Link-building — competitor gap outreach

Link-building: competitor gap outreach

Subject line

Link opportunity — {{topic}} on your site

Email body

Hi {{first_name}},

I noticed your page on {{topic}} links to several resources, but not {{company}}. We've been covering this space for years and our content is frequently cited in the industry. Would you be open to reviewing what we have? I think it'd be a natural fit.

{{signature}}

Variables

{{first_name}}

Prospect's first name

{{topic}}

Topic or subject being referenced

{{company}}

Prospect's company name

{{signature}}

Your email signature

Best for

Use Ahrefs to find pages that link to competitors but not you. Frame the ask as an oversight, not a demand.

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Build a sequence, add verified contacts, and send — all in one place.

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