SEO email templates
Link-building, content collaboration, and DR-boosting outreach templates. Every template includes subject lines, personalization placeholders, and usage guidance.
Guest post - topic pitch
Subject: Guest post pitch: {{topic}} for {{blog_name}}
I have an angle on {{topic}} I think your readers would love.
Open with a genuine compliment and a specific working title. Vague pitches get skipped - concrete angles get replies.
Guest post - new angle on recent coverage
Subject: New angle on {{topic}} - guest post for {{blog_name}}
You covered {{topic}} recently - I have an angle you haven't published yet.
Reference a specific recent post to prove you're a real reader, then pitch a complementary angle rather than a competing one.
Guest post - quick casual pitch
Subject: Quick guest post idea for {{blog_name}}
Short pitch - takes two minutes to read.
Short and casual works for editors who receive many formal pitches. Lead with what's in it for their readers.
Guest post - expert roundup contribution
Subject: Happy to contribute to your {{topic}} roundup
If you're collecting expert takes on {{topic}}, I'd love to contribute.
Roundup posts need contributors urgently. A fast turnaround guarantee in the email dramatically increases reply rate.
Guest post - original research pitch
Subject: Original {{topic}} data - guest post for {{blog_name}}
We ran a survey on {{topic}} with 500+ respondents - surprising findings.
Exclusive first-party data is irresistible to editors. Lead with sample size and the word "exclusive."
Guest post - case study pitch
Subject: Case study guest post: {{topic}} - for {{blog_name}}
A full breakdown of how {{company}} approached {{topic}}, including mistakes and results.
Editors love real stories with honest outcomes. Offering an outline first lowers the commitment barrier.
Guest post - practical how-to guide
Subject: How-to guest post idea: {{topic}} for {{blog_name}}
Step-by-step guide on {{topic}} based on what {{company}} actually implemented.
How-to guides rank well and drive consistent traffic. Emphasize practical examples over theory.
Guest post - industry trends angle
Subject: {{topic}} trends - guest post for {{blog_name}}
Trends post on {{topic}} - I can have a draft ready within a week.
Offering a specific turnaround time signals you're serious and removes uncertainty for the editor.
Guest post - mistakes and pitfalls
Subject: Guest post: Common {{topic}} mistakes - {{blog_name}}
An honest look at the {{topic}} mistakes we've seen (and made) at {{company}}.
Pitfalls posts perform well because they're honest and specific. Emphasize that it's opinionated, not fluffy.
Guest post - comparison article
Subject: Comparison guest post on {{topic}} for {{blog_name}}
A balanced {{topic}} comparison post - {{company}} has tested both sides.
Comparison posts capture high-intent search traffic. Stress that the comparison is grounded in real-world testing.
Guest post - pillar ultimate guide
Subject: Ultimate guide on {{topic}} - guest post for {{blog_name}}
A definitive, long-form guide on {{topic}} - built to rank.
Pillar posts require editorial trust - signal depth and a clear ranking goal to get the editor on board.
Guest post - beginner's guide
Subject: Beginner-friendly {{topic}} guide for {{blog_name}}
An accessible {{topic}} guide for readers who are just getting started.
Editors often lack beginner-friendly content. Frame the audience gap explicitly - it makes the pitch easy to say yes to.
Link-building - resource page pitch
Subject: Resource suggestion for your {{topic}} page
Found a gap in your resources list that we might be able to fill.
Pitch resource page editors with a specific page match. Find pages via "intitle:resources" + your keyword.
Link-building - broken link replacement
Subject: Broken link found on your {{topic}} page
Found a dead link - and we have a replacement that fits.
Use Ahrefs or Screaming Frog to find broken outbound links. High reply rate because you're doing them a favor.
Link-building - skyscraper outreach
Subject: Better resource on {{topic}} - worth swapping the link?
We've published a more comprehensive version of the {{topic}} resource you link to.
Find pages linking to outdated competitor content using Ahrefs. Lead with the reader benefit, not the link benefit.
Link-building - mention swap
Subject: Mention swap idea - {{company}} x {{site}}
We cover overlapping topics - a mutual mention could benefit both audiences.
Best when both sites have similar authority. Frame as a reader benefit, not an SEO trade.
Link-building - unlinked brand mention
Subject: Love the mention - quick link request
You mentioned us - would you mind adding a link?
Use Google Alerts or Ahrefs Brand Mentions to find unlinked mentions. Grateful, non-pushy tone works best.
Link-building - ego bait feature
Subject: You're featured in our {{topic}} roundup
We featured {{company}} - would love if you shared it.
Feature people or brands before asking for a link or share. The reciprocity principle does the heavy lifting.
Link-building - editorial link request
Subject: Link suggestion for your {{topic}} article
Think our guide on {{topic}} would be a solid supporting reference for your readers.
Compliment the specific article before suggesting the link. Flattery with a clear fit has a high success rate.
Link-building - scholarship page
Subject: Scholarship opportunity from {{company}} for your students
We're offering a scholarship relevant to your audience - worth listing?
.edu and community sites list scholarships freely. High-authority links at low cost - set the scholarship up once, pitch many.
Link-building - digital PR data pitch
Subject: Exclusive {{topic}} data from {{company}}
We have first-party data on {{topic}} that might make a good story or resource link.
Journalists and bloggers love original data they can cite. Lead with the most surprising stat and make sharing easy.
Link-building - free tool listing
Subject: Free {{topic}} tool from {{company}} - worth listing?
We built a free {{topic}} tool your audience would find useful.
Free tools earn links naturally. The no-credit-card line removes the biggest objection immediately.
Link-building - podcast guest for show-notes link
Subject: Guest pitch for {{blog_name}} podcast - {{topic}}
I'd love to be a guest - and would appreciate a show-notes link.
Podcast show notes are a consistent, editorial link source. Be upfront about the link ask - hosts appreciate clarity.
Link-building - infographic embed
Subject: Free {{topic}} infographic for your readers
We designed a detailed {{topic}} infographic - free to embed with a link.
Infographics are easy to embed and editors love visual content. Have embed code ready to send within minutes of a yes.
Link-building - competitor gap outreach
Subject: Link opportunity - {{topic}} on your site
You link to several {{topic}} resources - we're surprised we're not on the list.
Use Ahrefs to find pages that link to competitors but not you. Frame the ask as an oversight, not a demand.
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