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SEO template

Link-building — mention swap

Link-building: mention swap

Subject line

Mention swap idea — {{company}} x {{site}}

Email body

Hi {{first_name}},

I'm reaching out about a potential mention swap between {{company}} and {{site}}. We cover overlapping topics and both have engaged audiences. A mutual contextual mention in relevant content could benefit both sides. Would you be open to exploring this?

{{signature}}

Variables

{{first_name}}

Prospect's first name

{{company}}

Prospect's company name

{{site}}

Replace with your site

{{signature}}

Your email signature

Best for

Best when both sites have similar authority. Frame as a reader benefit, not an SEO trade.

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